Create a new logo identity for Minimum - Local Fashion Botique
- Creative Director - Darian Rosebrook
Logo Design, Wayfinding, Custom Typography, Product Packaging Design, Print Design, Product Branding
Our Main Goals:
Reposition the brand as a premium collection
Recapture the customer base for hand-crafted items and consignments
Update and unify the brand style to create a more magnetic brand
“ It's very difficult when it seems like you're taking three steps back for every one step forward. I'm glad that I got you, [So Magnetic], involved when I did. Thank you for the help with refocusing my efforts on presentation and branding. You'd have laughed at how my things looked before hand that I made with my printer at home. ”
Fashion Design, Boutique Owner
The Opportunity and Process
What We Accomplished
Minimum, a small, local fashion boutique, brought us in to help refocus their goal of reselling more premium fashion items within their local shop.
It felt to the owner that the customer base was slipping from her once heavy trafficked store.
We wanted to focus on retargeting customers who have slipped away and reposition the goods within her store to reflect the quality she has been putting into them.
Get started on a project like this with your company!
We're always excited to hear what people are working on, and would love to see how we can help you reach your goals through designing with your business!