We use strategic brand identity design in ways that — helps you announce exciting changes in your business. bridge the gap between the customer and your brand. helps your brand secure your Series A funding drive higher monthly recurring revenue. helps make a positive first impression with stakeholders. lets you act on your qualitative and quantitative market research. gives you clarity through focusing on your business growth. showcases the quality of your products. establishes your brand as the right choice to your customers. launches your brand out of the start-up phase into the mature markets. scale your business faster through effective branding. update and unify outdated branding. lay the foundation for a strong business culture. reduce bounce and churn rates. differentiate you from your competitors. lets you catch an industry wave early. helps your company transition to a new market. helps you recover from negative brand perception. meets the exact needs of your customers. sets up an agile brand framework for an agile company.


Here are some clients that we've had the pleasure of working with

The Glass Frontier logo, designed by So Magnetic Compass of Design logo, designed by So Magnetic Clinically Media Logo, designed by So Magnetic KeySpark Logo, designed by So Magnetic Logo Design for Minimum, designed by So Magnetic Logo design for Travelight, designed by So Magnetic Logo design for Five Peaks Brewery, designed by So Magnetic Logo design for Grow Your Code Podcast, designed by So Magnetic Personal Branding and logo, designed by So Magnetic
I have been getting compliments right and left on the logo you all made me from my clients. Also, very few complimented my website, promo materials, or business cards until the logo you made me was on there. Thank you thank you!
Branding Design Client - Victoria Donovan / Marketer, Clinical Trials Campaign Expert
Victoria Donovan- Marketer, Clinical Trials Campaign Expert
I had been struggling, trying to grow my business this last year. I wanted to move my business to fit a more premium market. Getting Darian and So Magnetic involved early on in that transition, we were able to get everything designed the way that it should have been at the start. I'm so excited to use our new logo on our shopping bags! Thanks!
Branding Design Client - Kelsey Taylor / Fashion, Boutique Owner
Kelsey Taylor- Fashion, Boutique Owner
I started a podcast called "Grow Your Code" and approached Darian about making me some branding. Working with Darian has been and continues to be an absolute delight. He is courteous, professional, respectful, and he responds very quickly to messages, questions, and design revisions. Darian has the professionalism you need to help develop an amazing brand. His thorough process will make sure you get the best branding possible.
Branding Design Client - Tyrel Chambers / Developer, Podcaster, Software Company Owner
Tyrel Chambers- Developer, Podcaster, Software Company Owner


Logo Design, Social Media Branding, Featured Image Design, Corporate Stationary, Custom Iconography

KeySpark is a former Web Design firm turned SaaS (software as a service) company. They enlisted So Magnetic to help them create a new, strong visual brand identity to reconnect with their original comapany vision and launch their venture as creators of incredibly useful software products.

See KeySpark's case study

Compass of Design

Logo Design, Website Branding, Product Design, Packaging Design, Custom Iconography, Hand Lettering

We worked with Compass of Design to completely design the brand experience for new designers looking to level up their skills. This project included digital designs, product and packaging design, with user and brand experience.

See Compass of Design's case study


Logo Design, Wayfinding, Custom Typography, Product Packaging Design, Print Design, Product Branding

Minimum, a small, local fashion boutique, brought us in to help refocus their goal of reselling more premium fashion items within their local shop. With this logo and branding, the design helped reflect the quality and modernism they wanted to showcase in their brand.

See Minimum's case study

Our Services

How we help your company succeed

We offer a range of skills available to your company

Design Strategy

  • Brand Strategy Sprints
  • Competitive Audits
  • Brand Audits
  • Brand and User Experience
  • Brand Architecture
  • Marketplace Positioning
  • Goal Discovery
  • Rollout Strategy

Brand Identity Design

  • Logo and Identity Systems
  • Brand Development
  • Brand Style Guides
  • Print and Packaging
  • Iconography
  • Rebranding

Experience Design

  • Information Architecture
  • UX / UI
  • Wireframing
  • Prototype and Mockups
  • Digital Banner Ads
  • Web Branding
  • Website Design
  • Social Media Branding


Who we are is defined by what we do

So Magnetic doesn't play the same game as other design agencies.

We combine your business and market knowledge with our design strategy and the expertise of our team. In order to achieve the goals you set for the project through design strategy, we work together on the goals and details of the project.

As an agile company, the team we select for your project grows or shrinks depending on your project’s needs. Some projects need a handful of specialists, like wordpress experts who have years of experience making sites for teenagers or a custom icon designer who has sure-fire knowledge of the medical terms, objects, and practices. Each project has its unique opportunities that requires the right team, all the way from junior designers to seasoned experts in the field.

So Magnetic is spearheaded by Darian Rosebrook who is our founder and creative director. Darian has focused his career on defining design strategy and it's corelation to business strategy. He has since been spending his career coaching and mentoring a community of designers who are looking to improve the effectiveness of their design work, becoming connected to some of the best people in the industry. Your project will be in the hands of the right people who are hand-picked specifically to achieve the goals we outline together for the project.

Working with us

Exceptional design should be delivered along side of a solid business strategy.

Receiving the Request

Hiring a professional to handle a project brings peace of mind. To ensure both the client and the professional are on the same page, there are a few things that the professional needs to learn about the project. To achieve this level of understanding, we include a series of questions for starting the process of getting a quote for the work.

Serious requests are sent directly to us, and we take the utmost care responding to those inquiries. Because of the volume of requests that we have versus our workload, we are greatly selective of the projects we take on, carefully considering each project and our ability to work together. We want us to be able to trust in each other's ability to deliver.

Establishing Trust and Roles

Communication is key to all relationships. When we connect about starting your project, our first lines of communication are key to the validity of the relationship. You should be confident in our ability keep a solid line of communication and to execute a design that fulfills the requirements. I should be confident that you are willing to and capable of providing goals and content for the project.

We take pride in the level of professionalism we put forth into the design process.

To see more into our process, check out our Pillars of the Design Process

What are you working on?

We're always excited to hear what people are working on, and would love to see how we can help you achieve that goal.

Send us a message!